Background of PANDORA


In 1982, PANDORA was established in Copenhagen, Denmark by Danish goldsmith Per Enevoldsen and his wife Winnie. In the following years, the company began to expand as well as enter into international market as the demand was increasing. For example, entering United States in 2003, Germany and Australia in 2004. Moreover,in 2005, PANDORA opened a large six story fully owned manufacturing facility in Thailand which remain a main part of current production and infrastructure. In 2010, PANDORA has opened four facilities in the same area in order to further strengthening an unique production setup.

Nowadays, PANDORA manages and operates integrated business model vertically  from in-house design and manufacturing to global marketing as well as direct distribution in most markets. Furthermore, the the products sold in more than 100 countries on six countries on six continents through over 7700 points of sale which included about 2500 concept store.


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